International Shopware store for handwoven rug originals
Rugway ships handwoven oriental and designer rugs from Hamburg into more than 15 European countries. Together with Wahdat Trading GmbH we rebuilt the storefront on Shopware 6 – modern, multilingual and ready for further international growth.
Information
Wahdat Trading was founded in August 2020, growing out of a long-standing rug business in the Hamburg region. Today the company sells and ships high-quality, handwoven rugs into more than 15 European countries.
With a constantly growing assortment, multiple country storefronts and high expectations on design, performance and usability, Rugway needed a technical foundation that could handle international scale cleanly – without slowing down day-to-day operations.
- Commerce system: Shopware 6
- Multiple country storefronts (DE, AT, CH, COM, UK, FR, ES, IT, NL and more)
- Focus: internationalisation, performance & conversion
Approach
The challenge: a grown assortment of one-of-a-kind rugs that has to be represented cleanly in multiple languages, currencies and markets at the same time. Product detail pages, filters and checkout need to stay fast, mobile-friendly and trustworthy at all times.
Working together with the team, we rebuilt Rugway on Shopware 6: a clean storefront structure per country, clear product and category architecture, optimised performance across all devices, and reliable processes for content, deployments and ongoing development. The result is a platform that’s fast in everyday operation and ready to grow into new markets step by step.
Result
A modern, international Shopware store that gives Rugway the stage for handwoven rug originals from Hamburg – fast, multilingual and intuitive to use on any device.
With clean architecture and reliable processes, the team can focus on what makes Rugway unique: exceptional rugs, verified quality and a growing European audience.
Ready for your next Shopware project?
Let’s talk about your requirements – no strings attached, honest, and to the point.