Insights
Shopware growth & scaling – honest, technical, strategic.
Articles from 14+ years of Shopware practice: performance, migration, B2B commerce, GEO and accessibility. No buzzwords – decision support for scaling stores.
Law & Compliance
EU legal guarantee notice and GARAN label: what online merchants must implement now
Since 27 September 2026 the EU legal guarantee notice is mandatory for every B2C shop, plus the GARAN label for durability guarantees. What applies and how to implement it in Shopware 6.
Read articleLaw & Compliance
Shopware & E-Invoicing: What Becomes Mandatory by 2027 – and How to Prepare
From 2027 e-invoicing becomes mandatory in B2B. What XRechnung and ZUGFeRD mean – and how to get your Shopware shop ready in time.
Read articleHosting & Operations
Shopware hosting: what really matters – and how to choose the right partner
Hosting is the invisible foundation of your shop and decides load time, security and uptime every day. What really matters.
Read articlePerformance & Scaling
Shopware 6 performance: why fast shops are no accident
Performance is never the result of a single measure — it emerges from the interplay of architecture, caching, search and code quality.
Read articleB2B commerce
B2B with Shopware 6: why B2B commerce needs more than customer groups and net prices
B2B is more than net prices: roles, approvals, quote logic, ERP integration and customer-specific assortments determine project success.
Read articleSEO & GEO
GEO for Shopware shops: how e-commerce content becomes visible in AI search
GEO doesn't replace SEO — it evolves it. How a Shopware shop becomes visible in AI Overviews, ChatGPT & co.
Read articleAccessibility & UX
Accessibility in Shopware 6: obligation, UX advantage and conversion lever
BFSG, WCAG and UX interlock: accessibility is mandatory — and at the same time a concrete conversion lever.
Read articleLegal & Compliance
Withdrawal button 2026: what Shopware merchants need to prepare now — technically and legally
From 19 June 2026 the withdrawal button becomes mandatory. What Shopware merchants need to prepare now in checkout, customer account, ERP and legal texts.
Read articleStrategy & cost
Shopware 6 licence cost and pricing: what merchants really need to budget for
Licence, hosting, plugins, interfaces and operations: what Shopware 6 really costs and how Community, Rise, Evolve and Beyond differ.
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