Since 27 September 2026 a new EU obligation applies to every online shop selling to consumers. There was no transition period, and there is no de minimis threshold. If the required notice is missing, the product page can be challenged with a cease and desist. If your shop has not been updated yet, you should do that now. Here is the overview of what applies and how to implement it cleanly in Shopware.
What is new?
The basis is EU Implementing Regulation (EU) 2025/1960, published in the Official Journal of the EU on 2 October 2025. It introduces two things: a mandatory legal guarantee notice and a regulated guarantee label, the GARAN label.
The two labels compared
The legal guarantee notice is mandatory. In B2C it must appear on every product page and clearly inform consumers about their statutory guarantee rights. This applies equally to all physical products.
The GARAN label comes into play additionally when a commercial durability guarantee of more than two years is advertised for a product. It shows the brand, model, guarantee duration and a QR code to the EU consumer portal.
Who is affected?
Every merchant selling physical goods online to consumers in the EU. There are no thresholds and no exceptions based on revenue or size. Pure B2B is exempt.
What you specifically need
- Guarantee and, where applicable, warranty data per product
- Manufacturer name and product number
- The legal guarantee notice clearly visible before checkout
- The label on the product page and in the order confirmation
Implementation in Shopware
There is good news for Shopware merchants: Shopware ships both labels as a core feature, natively from version 6.7.14 and as a backport for Shopware 6.6, in all plans including the Community Edition. If you are still on an older version, you should schedule the update or the backport now.
What you should do now
- Check which Shopware version your shop is running.
- Install the update to 6.7.14 or the 6.6 backport.
- Enter guarantee and warranty data per product.
- Verify the display on the product page, before checkout and in the order confirmation.
If you are unsure whether your shop meets the requirements properly, get in touch. We review your setup and implement the labels correctly. Get in touch now
Learn more about our work as a Shopware agency here: To the Shopware agency page
Note: this article is general guidance and not legal advice. For the legal assessment of your specific case, speak to your legal counsel.
Allers Technology perspective
We do not see the legal guarantee notice and the GARAN label as an isolated compliance exercise, but as part of a well-run Shopware shop. As a certified Shopware partner we set up the labels properly, from the update to 6.7.14 or the 6.6 backport through to the correct display on the product page, in the checkout and in the order confirmation. What matters to us: maintain clean data per product, test the display and do not wait for the first cease and desist letter.